It's a small Mint for a man...
The legendary Summer of Love have spawned plenty refreshing ideas, but it was Ferrero that came up with one, that stayed fresh for more than 45 years.
Today we say that it was one small Mint for a man, but one giant leap into refreshment for everybody.
The grand premiere
In this world one has to make a name for himself. A catchy name works best - thus Ferrero didn't hesitate to replace its "Refreshing Mints" name with "Tic Tac".
It was 1970 and new branding hit the jackpot of attention. Tic Tac refers to distinctive clicking sound of the pack - new name caught on and Tic Tac quickly rose to stardom.
Dancing with the Mints
Eighties were the time of breaking through the walls of old - both for the world and for Tic Tac as well. Sales rocketing in emerging markets, expanding Tit Tac to a total of five continents, and introduction of new flavours were the marks of times for the most popular Mints around the globe.
Tic Tac continued it's walk of refreshing success, crowning Orange and Mint flavours as all-time classics.
Welcome to the Minternet
Always a team
Refresh your mind
Juno, Dr Doolittle, Airheads, To Rome with Love - yes, Tic Tac made it to the silver screen. To the tube as well - Tic Tac has graced the likes of Friends, Will & Grace, The Simpsons and even Dr House.
This subtle drift to pop culture means much for us - it states that the refreshing power of Tic Tac has become a part of the common imagination.
Tic Tac is all about freshness, so to keep things fresh at all times, Tic Tac introduced its Special Editions.
Tic Tac with Minions
In the new Minions movie, get to know the distinctive personalities of our three lead Minions, Kevin, Stuart and Bob, as their adventure spans from desolation of Antarctica to 1960s Manhattan to mod London in their search for a new master.
In an amazing new partnership, we have created Minions Tic Tacs.