It's a small Mint for a man...

The legendary Summer of Love have spawned plenty refreshing ideas, but it was Ferrero that came up with one, that stayed fresh for more than 45 years.

Today we say that it was one small Mint for a man, but one giant leap into refreshment for everybody.

The grand premiere

In this world one has to make a name for himself. A catchy name works best - thus Ferrero didn't hesitate to replace its "Refreshing Mints" name with "Tic Tac".

It was 1970 and new branding hit the jackpot of attention. Tic Tac refers to distinctive clicking sound of the pack - new name caught on and Tic Tac quickly rose to stardom.

Dancing with the Mints

Eighties were the time of breaking through the walls of old - both for the world and for Tic Tac as well. Sales rocketing in emerging markets, expanding Tit Tac to a total of five continents, and introduction of new flavours were the marks of times for the most popular Mints around the globe.

Tic Tac continued it's walk of refreshing success, crowning Orange and Mint flavours as all-time classics.

Welcome to the Minternet

Nineties were the times of steady growth. Tic Tac had become one of the most popular confectionery product in the world. It was like in the movies - from a small Mint to a worldwide renowned refreshment giant - nothing could have slow Tic Tac down. As the brand matured, flavour range evolved to delight and surprise of it's loyal fan base. Mint, orange, Special Editions - Tic Tac has got it all!

Always a team

Always fresh, always together, always a successful team. We still remember the warm round of applause given to Cherry Passion, Citrus Twist, Extra Strong Mint, Lime Orange… Since then, twice a year we coddle our fan base with a set of new seasonal Flavours, and - to our delight - refreshment they provide receives the warmest of welcomes.

Refresh your mind

Juno, Dr Doolittle, Airheads, To Rome with Love - yes, Tic Tac made it to the silver screen. To the tube as well - Tic Tac has graced the likes of Friends, Will & Grace, The Simpsons and even Dr House.

This subtle drift to pop culture means much for us - it states that the refreshing power of Tic Tac has become a part of the common imagination.

Tic Tac is all about freshness, so to keep things fresh at all times, Tic Tac introduced its Special Editions.

Tic Tac with Minions

In the new Minions movie, get to know the distinctive personalities of our three lead Minions, Kevin, Stuart and Bob, as their adventure spans from desolation of Antarctica to 1960s Manhattan to mod London in their search for a new master.

In an amazing new partnership, we have created Minions Tic Tacs.